Advertising your local business is a challenge in itself. This is because most local businesses don’t have a solid marketing budget. However, this should not stop them from leveraging the internet to boost their revenue.
There are many free and effective ways to advertise your local businesses in 2020. In this post, we the top 5 ways you can advertise your business locally for free. So stay with us till the very end!
Claim Important Business Listings (Free)
This is the most important tip you will ever get especially if you are looking to advertise your local business. Claim all your business pages on business listing sites like Google My Business, Yelp, TripAdvisor, Facebook, and others. The most important of all of them is Google My Business since Google searches will use it to pull important information about your business.
Create a Website with Local SEO (Free)
All your online marketing campaigns will revolve around your business website. Therefore, you just cannot afford to have a badly developed website. Creating a website is not an issue anymore because you have many free website builders online. The major issue is Search Engine Optimisation. You’ll have to optimize your website for local SEO to ensure that your local audience can find it easily on the internet.
Generate Locally Optimized Content (Free)
The buck doesn’t stop with developing a website. You have to create high-quality content on a consistent basis to make sure your site ranks on top for all relevant search queries. Since you have a firm grasp of the problems your local audiences face, you can create content accordingly. We highly recommend you to write articles, blogs, case studies, or news pieces to provide valuable content for your audience. Apart from the fact that such content will help you gain valuable backlinks, it will also help you achieve the trust of your target audience.
Create a Solid Social Media Presence (Free)
You will have to develop a robust social media presence since the chances that your target audience is on social media is pretty high. Most important social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, are free of cost. All you have to do is create your business profile on them and develop a consistent social media plan. Social media will also become an active part of your customer support service.
Host and Participate in Local Events (Paid)
Your business is definitely a part of a bigger industry where there are many players to compete with. It is also important for every member of that industry to come together at local events and conduct an exchange of ideas. This is also a great opportunity for potential customers to get to know local brands. You should host or take part in such local events and make it customer-centric if possible.
There you have it. We have shared some of the most effective ways to advertise your local business for free. However, we highly recommend you start with developing a solid business website for yourself. Once you have a website, you can launch an all-out online marketing campaign to advertise it locally.