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Search Engine Marketing, or SEM, has become one of the most efficient ways to grow the potential of your business and reach new clients. While it is crucial to employ strategies that can attract long term traffic organically, putting money behind SERPs can make you highly competitive in it. This is where SEM comes in.
What is SEM?
SEM is paid advertising to get in front of your customers immediately.
SEM, or search engine marketing, is the process of using paid advertising to ensure that your business’s products or services are visible in search engine results pages (SERPs). When a user types in a certain keyword, SEM enables your business to appear as a result of that search query. It is the process of gaining website traffic by purchasing ads on search engines.
However good the SEO, it always takes time for it to enable your company’s online presence into the first page of Google, be it your website or a specific product. Since SEO focuses on how to make your website better by placing keywords in your website, it increases traffic organically. SEM, on the other hand, exponentially increases traffic by paying to be first on SERPs to online users who are actively searching for the services related to your company.
How does SEM work?
It is the process of bidding on keywords related to your industry.
With paid advertising, your sponsored ads will appear at the top of and on the side of search engine results pages. Having this will no doubt increase traffic, and garner 50% more potential customers to your website. Your website will gain more prominence amongst the results since the advertisements will be placed in strategic places on the page.
Using SEO and SEM together can unlock the infinite potential that your business has. Talk to our expert team to find how we can partner with you and your business to boost it to the top of the crop.
What we do?
We set up PPC (pay-per-click) campaigns to bid for keywords related to your business.
SEM platforms use a pay-per-click advertising model. This is similar to advertising campaigns on social media platforms. However, there is a difference between social media marketing and SEM. SEM is more targeted since it shows your website or product to users who specifically search for similar services to yours. It has a high return on investment.
In-depth keyword research is essential to a successful SEM campaign. We thus aim to gain a deep understanding of your business and industry to learn keywords and searches that potential customers on the internet use to find services that you can provide. With these keywords, we run a campaign targeting these exact terms. This way, potential clients will have no chance of missing your website or product. We use keywords that have high volume and low competition so that your cost-per-click is low.
Get in touch with us and see what our team of digital marketing experts can do for you.