8 social media marketing tips for businesses in 2020

Baris Goroglu
| October 4, 2020 |

Social media is a staple in all of our lives. It has slowly changed how we think about brands and helped us make better purchasing decisions. For brands, social media has brought a great opportunity to stay closely connected with their target audience and develop a strong relationship with them.
8 Social Media Marketing Tips for Businesses in 2020

Create and Stick to Your Goals

You don’t just start posting on any social media channel. You plan. Social media marketing can only get you results if you create objectives to conquer. Figure out what exactly you want out of your social media marketing efforts and then strategize. Most importantly, stick to your goals as you develop and execute the strategy.

Listen and Learn About Your Audience

The reason why you want to know about your audience is that you want to execute the social media marketing strategy on the right channels. Meaning, you want to stay active on channels that your target audience uses. Once you do that, you set yourself up for success since you will have access to audience insights. Information about your target audience helps to optimize your strategies better.

Develop Social Media Content Carefully

The content you develop should be platform-specific. In other words, you want to create content taking care of the ‘purpose’ of the social media channel. You can’t post the content you prepare for TikTok on LinkedIn. Get the drift? Well, learning about various social media channels will help you make better decisions.

Run Social Media Contests

People like to compete. That’s human nature. You have got to leverage that by coming up with highly lucrative social media contests. Once you have figured out your social media goals, you can carve social media contests accordingly. Set up a deadline to get the entries and promote the contest. Make sure you give your audience an attractive reason to participate.

Don’t Sell Your Audience

People don’t like to be sold online. After all, they are not on a social media network to buy. They are there to get connected with like-minded people. This is an important distinction to remember since you don’t want to end up creating ‘salesy’ content. Provide value and solve problems through your content.

Less Static, More Dynamic Content

Use more and more video content since it helps with audience retention. A visual content strategy developed around video will not only help you stay on top of major content trends but also help you diversify your content.

Engage With Audience

Don’t just post. Reply to the comments and mentions you receive on social media. Not just that, take time out to reply to the DMs as well. After all, you want to connect with your audience and make personal impacts. Have a sense of humor on social media and give your brand a personality.

Take Help of Social Media Management Tools

There are many business operations more important than social media marketing. Therefore, you have to take the help of any tools available for managing social media. While you can always outsource your brand’s social media marketing, we would recommend using a few social media marketing tools to test whether or not you can get it done yourself.

Wrapping Up

Social media marketing is crucial to your online success since your target audience, regardless of the demographic, is on social media. You have got to find them and approach them with high-quality content that provides maximum value and entertainment. Having trouble forming an effective social media marketing strategy? Connect with us today!